Our company was founded in 1935, in Ramat Gan, by a group of industrialists, including Martin Gehl, who immigrated to Israel from Germany. Since its founding, the company’s history has been interwoven with the history of the State of Israel. The vision that guided the founding generation was to develop, manufacture, and market a broad range of Israeli-made cigarette brands tailored to the tastes of the Israeli public.

In 1960, company management passed to Zerah Gehl, Martin’s son. That same year, the company’s shares began trading on the stock exchange, making Dubek one of the first companies listed on the Tel Aviv Stock Exchange. This milestone reflects both the company’s growth and the trust it earned from the Israeli public and the investment community.

In 1970, Zerah Gehl acquired competing Israeli cigarette manufacturers — Maspero and Matossian — a strategic move that not only strengthened the company’s position but paved the way for Dubek’s dominance in the Israeli tobacco industry and the broader Israeli economy.

In 1971, our family-driven company gained international recognition thanks to its high manufacturing standards, uncompromising commitment to quality, innovation, and entrepreneurial spirit. Cigarette brands such as Nobles, Time, Nelson, Sheraton, Broadway, and Europa became popular staples found in every pocket and bag.

By 1974, our company’s contribution to the country was undeniable. Dubek controlled approximately 96% of Israel’s cigarette market, with 60% of every pack sold going directly to the state treasury. During these years, we also expanded our operations beyond cigarettes to include cigars, lighters, and complementary consumer products.

In 2003, the company became privately held, while remaining faithful to the family legacy that defines its identity. The following year, the company became the exclusive Israeli distributor for the prestigious Danish company House of Prince, and in 2011 relocated its headquarters to Petah Tikva.

True to our commitment to growth and renewal, in 2021 we launched two premium brands made from all-natural tobacco — Morrison, with a full and smooth taste, and After, with a bolder profile. Throughout our years of operation, our contribution to the community has been ever-present — and remains so today.

The decade was marked by expanded operations, strengthened operational capabilities, and increased production and marketing volumes, as the company established itself as a significant player in the local market and built the foundation for future growth.